Very online feelings

About the author

Crystal Abidin

Crystal Abidin is an anthropologist of vernacular internet cultures, focusing especially on the Asia-Pacific region. She has published six books and more than 250...

More from this edition

Non-fictionWhat elevates Miku and makes her significant in our cultural landscape is her accessibility. Unlike traditional celebrities, who, even if they want to be accessible to their fans, only have so much time and can’t be perpetually available, Miku is software that anyone can buy and use. It only costs $200 and doesn’t require particularly advanced technical skills. Most of the people who produce Miku music are self-taught. One of the enduringly popular things about the concerts is that everything you see essentially comes from fans – the music, costuming and dance routines are all drawn from the expansive ‘Miku community’, where the lines between amateur and professional are deliberately blurred by everyone involved. You’re as likely to hear a song produced through a record label as you are one that was popularised by YouTube.

Stuff

FictionMarty was my algorithm. He told me which internet plan to get. He researched the best conductive wall heater. He chose my clothes every night for the next day. He gave me a list of where I could go on my lunchbreak. Sometimes his decisions were arbitrary, or mysterious to me. But I did not care. It was, yes, like being a child again. And maybe Rachel was right; maybe there was something to that, something deep in my psyche. But all desire came from that deep, dark place of infancy. Your leather penchant is my life-coach-boyfriend-boss. None of us can take the high road here.

The marketing is still crap

Non-fictionToday’s onslaught of available content (not just in books and writing) and the concurrent impossibility of wading through it all to select the new or the significant or the simple exploding pleasure of language (remember that?) is likely part of where the current malaise began, and not just for me. So much is on trend these days, with great swathes of the population all reading the same book simultaneously, and so much of this is generated by the star-making machinery of billion-dollar multinational publishing houses with gigantic marketing budgets.