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- Published 20211102
- ISBN: 978-1-922212-65-8
- Extent: 264pp
- Paperback (234 x 153mm), eBook

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Operator, please
A 2024 website post from CHOICE confirms this trend: ‘In a survey of over 6,000 CHOICE supporters in May this year, 73% told us they had encountered sub-par service from a business in the preceding year, and 85% believed this assistance was getting worse.’
These numbers seem to indicate the growing distance that corporations are placing between themselves and their customers. If the invention of the call centre in the mid-twentieth century helped this phenomenon along, then the creation of AI chatbots has only accelerated the issue in an alarming way.
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