Creative industry

Culture machines and (our) mutual obligations

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  • Published 20250506
  • ISBN: 978-1-923213-07-4
  • Extent: 196 pp
  • Paperback, ebook, PDF

Creativism is creativity stripped of its critical potential.
– Pascal Gielen, Creativity and Other Fundamentalisms (2013)

AT THE END of 2011, data scientists at LinkedIn reported that the term its then 135 million members most frequently used to describe themselves was ‘creative’. Other popular terms included ‘industrious’, ‘innovative’ and ‘visionary’. One thing this illustrates is that we expect nothing bad – and perhaps too much – from creativity. On this inclination, sociologist Andreas Reckwitz, in The Invention of Creativity: Modern Society and the Culture of the New (2017), points out that

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In the fullness of time

Non-fictionOur devices and data are more than extensions of our physical bodies. The so-called ‘human-centric’ approach to designing wearable and carriable devices means that they disrupt traditional divisions between work and leisure, production and consumption. It’s difficult not to feel the incursion of work-logics into leisure times and spaces as normal. Stretched for time, couples, families and friendship groups are starting to organise themselves using tools like Slack, Jira, Trello and Asana – that is, in the same way as workplaces. 

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Scrolling to the end

IntroductionOur contemporary content malaise feels very recent, yet the twentieth-century media scholars Marshall McLuhan and Neil Postman predicted our technological capture decades before Mark Zuckerberg and his college roommates devised a neat way for their fellow Harvard students to connect online.

The marketing is still crap

Non-fictionThis neoliberal reframing of the arts into ‘creative industries’ first took hold in the UK with Tony Blair and his attempt to make the country’s image less frumpy and more innovative: New Labour lumped disparate industries together under the guise of creating a so-called ‘enterprise economy’. This ethos has continued with gusto in the twenty-first century, with artistic development corralled into corporate spaces while creative professionals are expected to perform their roles with sharpened governance, purpose and glad-handing to prove more is achieved by following a new regime of accountability.

Culture warrior

Non-fictionMishima’s use of science-fiction tropes to describe contemporary life alienated critics and readers in a way that his reactionary psychodramas did not. That the Mishima Incident was met with public horror does not obviate the fact that his literary overtures to Japan’s imperial past – replete with the veneration of death central to Bushido, and the taboo-ish trope of lovers’ suicide – were a hit with audiences. However eager the Japanese public might have been to forget World War II in its sincere commitment to postwar democracy, the past remains more legible than the future, let alone the present.

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