Creative industry

Culture machines and (our) mutual obligations

Featured in

  • Published 20250506
  • ISBN: 978-1-923213-07-4
  • Extent: 196 pp
  • Paperback, ebook, PDF

Creativism is creativity stripped of its critical potential.
– Pascal Gielen, Creativity and Other Fundamentalisms (2013)

AT THE END of 2011, data scientists at LinkedIn reported that the term its then 135 million members most frequently used to describe themselves was ‘creative’. Other popular terms included ‘industrious’, ‘innovative’ and ‘visionary’. One thing this illustrates is that we expect nothing bad – and perhaps too much – from creativity. On this inclination, sociologist Andreas Reckwitz, in The Invention of Creativity: Modern Society and the Culture of the New (2017), points out that

Already a subscriber? Sign in here

If you are an educator or student wishing to access content for study purposes please contact us at griffithreview@griffith.edu.au

Share article

More from author

In the fullness of time

Non-fictionOur devices and data are more than extensions of our physical bodies. The so-called ‘human-centric’ approach to designing wearable and carriable devices means that they disrupt traditional divisions between work and leisure, production and consumption. It’s difficult not to feel the incursion of work-logics into leisure times and spaces as normal. Stretched for time, couples, families and friendship groups are starting to organise themselves using tools like Slack, Jira, Trello and Asana – that is, in the same way as workplaces. 

More from this edition

The accidental film school

Non-fictionThe DVD format – the Digital Versatile Disc – was invented in 1995 and reached the peak of its popularity in Australia in the 2000s, before the rise of streaming platforms in the 2010s. During those salad days, Australian entertainment companies started producing and selling DVDs at a rapid rate, building a library of local and international films. The Melbourne-based company Madman Entertainment were competitive players... The extras on their DVDs – making-of documentaries, deleted scenes, audio commentaries – allowed producers to have an active role in the historicisation of film; audio commentaries typically featured directors and actors rewatching and reminiscing together. But companies like Madman (and Criterion in the US), which distributed ‘art-house’ cinema, were more likely to invite film theorists and historians to provide an analytical reading of the film as it played.

Scrolling to the end

IntroductionOur contemporary content malaise feels very recent, yet the twentieth-century media scholars Marshall McLuhan and Neil Postman predicted our technological capture decades before Mark Zuckerberg and his college roommates devised a neat way for their fellow Harvard students to connect online.

Culture warrior

Non-fictionMishima’s use of science-fiction tropes to describe contemporary life alienated critics and readers in a way that his reactionary psychodramas did not. That the Mishima Incident was met with public horror does not obviate the fact that his literary overtures to Japan’s imperial past – replete with the veneration of death central to Bushido, and the taboo-ish trope of lovers’ suicide – were a hit with audiences. However eager the Japanese public might have been to forget World War II in its sincere commitment to postwar democracy, the past remains more legible than the future, let alone the present.

Stay up to date with the latest, news, articles and special offers from Griffith Review.