In the fullness of time

Technology and the porosity of leisure

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  • Published 20230801
  • ISBN: 978-1-922212-86-3
  • Extent: 200pp
  • Paperback (234 x 153mm), eBook

On the walk to work, at the weight room or in the last mile. Somewhere between the first tries and the finish lines. Pillow fights and pushing limits. That’s where you find fitness. Every moment matters and every bit makes a big impact. Because fitness is the sum of your life. That’s the idea that Fitbit was built on – that fitness is not just about gym time. It’s all the time. How you spend your day determines when you reach your goals. And seeing your progress helps you see what’s possible.

– Fitbit advertisement 

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Creative industry

In the 1990s the term ‘cultural economy’ brought a double meaning to creative work. First, it captured the cultural dimensions of economic activity, like packaging design or marketing, and gave them an artistic dimension. Second, it referred to an expanding category of economic activity concerned with cultural goods and undertakings centred around value and profits. It would see the ascendancy of creatives to the C-suite, where companies across a range of industries appointed chief creative officers (CCOs) to oversee ‘creative activities’ and align them to corporate strategies and visions. Scan through job descriptions and you’ll see that CCOs are expected to be strategic leaders and ‘igniters’ of creative intuition within organisations. CCOs are charged with finding more ‘creative solutions’ to problems that often stretch beyond an organisation’s core operations.

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