Bypassing the gatekeepers

About the author

Fiona Crawford

Fiona Crawford is the author of The Matilda Effect and The Rise of the Matildas: Inside the Women’s World Cup Campaign, and co-author of Never Say Die:...

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Resisting the ‘Content Mindset’

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The marketing is still crap

Non-fictionToday’s onslaught of available content (not just in books and writing) and the concurrent impossibility of wading through it all to select the new or the significant or the simple exploding pleasure of language (remember that?) is likely part of where the current malaise began, and not just for me. So much is on trend these days, with great swathes of the population all reading the same book simultaneously, and so much of this is generated by the star-making machinery of billion-dollar multinational publishing houses with gigantic marketing budgets.