Creative industry

Culture machines and (our) mutual obligations

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  • Published 20250506
  • ISBN: 978-1-923213-07-4
  • Extent: 196 pp
  • Paperback, ebook, PDF

Creativism is creativity stripped of its critical potential.
– Pascal Gielen, Creativity and Other Fundamentalisms (2013)

AT THE END of 2011, data scientists at LinkedIn reported that the term its then 135 million members most frequently used to describe themselves was ‘creative’. Other popular terms included ‘industrious’, ‘innovative’ and ‘visionary’. One thing this illustrates is that we expect nothing bad – and perhaps too much – from creativity. On this inclination, sociologist Andreas Reckwitz, in The Invention of Creativity: Modern Society and the Culture of the New (2017), points out that

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Very online feelings

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Resisting the ‘Content Mindset’

Non-fictionWhen we hear publishers, broadcasters or gallerists describing creative work as content, we know immediately that their approach is transactional. When we hear people describe their own work as content, they have already become complicit in their own exploitation. Social media profiles the world over feature bios identifying their owners as ‘content creators’: people who produce interchangeable matter to fill someone else’s space. Social media accounts are available free of charge on the basis that we will keep creating the work that feeds and evolves the algorithm, provides a culturally authentic context for ad placement and keeps us all scrolling – our number-one self-selected addictive behaviour.

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