We will never be modern

Blurring the lines between life and work

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  • Published 20230801
  • ISBN: 978-1-922212-86-3
  • Extent: 200pp
  • Paperback (234 x 153mm), eBook

MY INSTAGRAM FEED, an information-stream cosplaying as a hyper-relevant town square, has undergone a radical transformation in the past few years. Whereas once that endless deluge teemed with benign yet revealing snapshots of friends moving through the motions and milestones of life – brunches, holidays, weddings and pregnancies – today’s experience is far removed. Swimming between algorithmically selected carousels of memes and adverts for beauty products is a new ideological current. Gone is the hustle-hustle-girl-boss era of the 2010s – unceremoniously swept out alongside disgraced entrepreneur Elizabeth Holmes, controversial former CEO Audrey Gelman and any societal consensus on vaccines. The artifice of the ‘rise and grind’ mentality has been exposed. Cloaked in the guise of individual empowerment, expressed in language co-opted from radical Black feminists, rings out a new clarion call: Folks, gather round. Forget everything else. The time has come for you to Live Your Best Life! 

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The keepers of history

My name holds my history. That is to say, my name carries my father’s name, his father’s name and the father before him, seven generations back. My name allows us to time-­travel several hundred years; these men kept alive through me. When I enter Sudan or Egypt, I am asked for at least the first four of these names for identification. My name places me in the context of the people I descend from, as a way to pinpoint to whom I belong.

In truth, my name holds one history. Yes, it is mine, but it is only a single, patriarchal version, rendering women invisible to such an extent that in its next iteration, I would be erased entirely. What can truly be gleaned from names shorn of context? My name is an archive that belongs to me, that defines me, but over which I have no curatorial power. I rankle at this, yet I understand this dynamic is the norm rather than an exception. The archive is a site of political struggle, whether in a name or national institution, speaking to who is remembered and who decides what is worth remembering.

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