The trick that tells the truth

Unmasking corporate counterfeit

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  • Published 20230207
  • ISBN: 978-1-922212-80-1
  • Extent: 264pp
  • Paperback (234 x 153mm), eBook

TWO LITTLE GIRLS, maybe four or five years old, are hurtling through the knee-high grass, the blades of which appear more chartreuse than verdant under the low sun’s bright light. Each child is wearing a striped singlet and long pants. There are no buildings in sight, just a lush, vacant meadow spreading in every direction, backed by dense trees casting a shadow on the near horizon. The sunbeams stream behind the speeding figures, shining through the translucent sprays of their shoulder-length hair. The lively grin of the follower and the concentration of the leader suggest that perhaps the chase is on – but there could be a thousand motives behind why they run, or none at all. The scene conjures Wordsworth: Bliss was it in that dawn to be alive. 

Or so this piece of corporate marketing intends us to feel. A female voice is heard over the footage, intoning words of warm reassurance: ‘We are moving from using high to lower emissions generation technology. Our commitment to gradually close our coal-fired power stations means we are making way for new low-carbon generation.’

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There is nothing natural or inevitable about the ‘decline’ of history and the broader arts and humanities, any more than there is the destruction of nature. Neither are passive or natural processes; both occur as a consequence of deliberate decision-making made in accordance with ideological preferences, usually supporting the material objectives of the vested interests that systematically corrupt our democracy and society.
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