The trick that tells the truth

Unmasking corporate counterfeit

Featured in

  • Published 20230207
  • ISBN: 978-1-922212-80-1
  • Extent: 264pp
  • Paperback (234 x 153mm), eBook

TWO LITTLE GIRLS, maybe four or five years old, are hurtling through the knee-high grass, the blades of which appear more chartreuse than verdant under the low sun’s bright light. Each child is wearing a striped singlet and long pants. There are no buildings in sight, just a lush, vacant meadow spreading in every direction, backed by dense trees casting a shadow on the near horizon. The sunbeams stream behind the speeding figures, shining through the translucent sprays of their shoulder-length hair. The lively grin of the follower and the concentration of the leader suggest that perhaps the chase is on – but there could be a thousand motives behind why they run, or none at all. The scene conjures Wordsworth: Bliss was it in that dawn to be alive. 

Or so this piece of corporate marketing intends us to feel. A female voice is heard over the footage, intoning words of warm reassurance: ‘We are moving from using high to lower emissions generation technology. Our commitment to gradually close our coal-fired power stations means we are making way for new low-carbon generation.’

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