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- Published 20150804
- ISBN: 978-1-922182-90-6
- Extent: 264 pp
- Paperback (234 x 153mm), eBook

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Virtue signals
Non-fictionThe sheer speed and volume at which data is processed, coupled with popular imaginings of the infallibility of machines, means that predictions produced by such processes are imbued with the aura of objectivity. As a result, hard decisions – acting in contexts of radical uncertainty, and having to determine winners and losers – become easy ones based on limited considerations directed towards improving the lot of as many individuals as possible while doing least harm. In other words, big data transforms the need to act politically into the possibility of acting only technically.
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