You will be seen now

About the author

Isabella G Mead

Isabella G Mead’s debut poetry collection, The Infant Vine, was published in 2024 by UWAP. Her work has appeared in Meanjin, Island, Rabbit, Westerly,...

More from this edition

Non-fictionWhat elevates Miku and makes her significant in our cultural landscape is her accessibility. Unlike traditional celebrities, who, even if they want to be accessible to their fans, only have so much time and can’t be perpetually available, Miku is software that anyone can buy and use. It only costs $200 and doesn’t require particularly advanced technical skills. Most of the people who produce Miku music are self-taught. One of the enduringly popular things about the concerts is that everything you see essentially comes from fans – the music, costuming and dance routines are all drawn from the expansive ‘Miku community’, where the lines between amateur and professional are deliberately blurred by everyone involved. You’re as likely to hear a song produced through a record label as you are one that was popularised by YouTube.

A freer state of being

Non-fictionToday, we live in a time in which self-worth and value are often signified by a numerical figure – how many followers we have, how many likes we receive, what level of traction our posts incite. We live in a time in which this numerical figure equates to social capital, with digital ‘celebrities’ gaining varying levels of access to places and perks on the basis of their following. We live in a time in which the aesthetics and metrics of this burgeoning digital realm pervade and influence not only the way we live our lives but what we perceive to be reality. We understand ourselves and the world around us through the cultural codes, signs and symbols we consume. We depend upon and wield such cultural codes, signs and symbols to inhabit narratives in which we wish to belong, fashioning them like an armour that tells the world who we are. Appearances are everything.
But hyperreality is an unstable landscape. When our cultural codes, signs and symbols give way, so too do our carefully curated identities, which inevitably implode.

Creative industry

Non-fictionIn the 1990s the term ‘cultural economy’ brought a double meaning to creative work. First, it captured the cultural dimensions of economic activity, like packaging design or marketing, and gave them an artistic dimension. Second, it referred to an expanding category of economic activity concerned with cultural goods and undertakings centred around value and profits. It would see the ascendancy of creatives to the C-suite, where companies across a range of industries appointed chief creative officers (CCOs) to oversee ‘creative activities’ and align them to corporate strategies and visions. Scan through job descriptions and you’ll see that CCOs are expected to be strategic leaders and ‘igniters’ of creative intuition within organisations. CCOs are charged with finding more ‘creative solutions’ to problems that often stretch beyond an organisation’s core operations.