Welcome to GR Online, a series of short-form articles that take aim at the moving target of contemporary culture as it’s whisked along the guide rails of innovations in digital media, globalisation and late-stage capitalism.
Wanting it all
I’m really interested in why we want these things. I know I’m personally drawn to clever marketing – the kind that makes you think, ‘If only I had that thing, maybe then I’d feel complete’, or ‘Once I get it, maybe the wanting will stop.’ But, of course, once we’re in that loop, it’s never enough. As soon as the package arrives, we’re already craving the next fix.
Superfine
On a more emotional level, I find knitwear very comforting. In addition to being inherently cosy, it can also be very personal, especially if it features imagery that resonates with the wearer. For me, the appeal of the graphic knit is maximum impact with minimal effort. You can make a statement but be incredibly comfy/lazy at the same time.
