My work often looks at objects and spaces that are in danger of becoming obsolete; the idea of ephemerality is forefront of all my work. Memory also plays a significant role here – the speed at which children grow up and how quickly their tastes and interests change.
I’m really interested in why we want these things. I know I’m personally drawn to clever marketing – the kind that makes you think, ‘If only I had that thing, maybe then I’d feel complete’, or ‘Once I get it, maybe the wanting will stop.’ But, of course, once we’re in that loop, it’s never enough. As soon as the package arrives, we’re already craving the next fix.
On a more emotional level, I find knitwear very comforting. In addition to being inherently cosy, it can also be very personal, especially if it features imagery that resonates with the wearer. For me, the appeal of the graphic knit is maximum impact with minimal effort. You can make a statement but be incredibly comfy/lazy at the same time.