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- Published 20180501
- ISBN: 9781925603323
- Extent: 264pp
- Paperback (234 x 153mm), eBook

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Resisting the ‘Content Mindset’
Non-fictionWhen we hear publishers, broadcasters or gallerists describing creative work as content, we know immediately that their approach is transactional. When we hear people describe their own work as content, they have already become complicit in their own exploitation. Social media profiles the world over feature bios identifying their owners as ‘content creators’: people who produce interchangeable matter to fill someone else’s space. Social media accounts are available free of charge on the basis that we will keep creating the work that feeds and evolves the algorithm, provides a culturally authentic context for ad placement and keeps us all scrolling – our number-one self-selected addictive behaviour.
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