Jane Caro


Jane Caro AM was an award-winning advertising copywriter for thirty-five years. She also taught advertising at the University of Western Sydney for seven years and was a regular on the ABC’s Gruen. Now she is a Walkley Award-winning columnist, novelist, non-fiction writer, social commentator and public education activist.  


The fall of the madmen

Non-fictionThe problem with a fear-based workplace – and indeed world – is that caution and compliance are not compatible with creativity. Creativity searches for the things that have never been done before, on which, by definition, there is as yet no data. Scott Nowell argues that the obsession with data has made us lose faith in our own instincts, so it’s not surprising that creativity is not valued the way it once was. And the source of creativity has shifted to the ­consumers themselves.

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