Non-fictionThe problem with a fear-based workplace – and indeed world – is that caution and compliance are not compatible with creativity. Creativity searches for the things that have never been done before, on which, by definition, there is as yet no data. Scott Nowell argues that the obsession with data has made us lose faith in our own instincts, so it’s not surprising that creativity is not valued the way it once was. And the source of creativity has shifted to the ­consumers themselves.