Bypassing the gatekeepers

About the author

Fiona Crawford

Fiona Crawford is the author of The Matilda Effect and The Rise of the Matildas: Inside the Women’s World Cup Campaign, and co-author of Never Say Die:...

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Resisting the ‘Content Mindset’

Non-fictionWhen we hear publishers, broadcasters or gallerists describing creative work as content, we know immediately that their approach is transactional. When we hear people describe their own work as content, they have already become complicit in their own exploitation. Social media profiles the world over feature bios identifying their owners as ‘content creators’: people who produce interchangeable matter to fill someone else’s space. Social media accounts are available free of charge on the basis that we will keep creating the work that feeds and evolves the algorithm, provides a culturally authentic context for ad placement and keeps us all scrolling – our number-one self-selected addictive behaviour.

From the hills of Killea

Non-fictionShe lived alone with five horses, five dogs, three cats, three geese and two ducks. She had escaped Manchester under Thatcher, gone off the grid in Tipperary and never returned. She said mass suicide was the only answer to climate catastrophe. She was the most interesting person I had ever met. Before dawn, I would write. By daybreak, I would find a pair of wellies and then muck out the stables, wheeling huge barrows of horseshit across her yard to a pile the size of a fire truck. There was little time to rest. The stove needed to be fed, constantly, with bricks of peat to keep the house warm. The horses needed to be given hay five times a day. The geese needed guarding from the foxes. I learnt to care for animals, to give them my attention.

Nobody panic

Non-fictionThe desert of the real is now where most teens search for answers to life’s big questions: what is love? Who am I? What is truth? The images of reality we create hold messages about reality. Copies of copies of copies though they may be, they nonetheless have a material effect on our children’s thoughts, behaviours, opinions. Consumerism. Communism. Sexism. Cancelism. Nationalism. Anarchism. Stoicism. Humanism. Ideas about what we should live like, look like and love like, what it means to be a man or a woman, what it means to be an individual or part of a community, are all displayed on a screen in their pockets. The influence is profound, but not necessarily sinister if they are taught to interrogate what they consume.