Bypassing the gatekeepers

About the author

Fiona Crawford

Fiona Crawford is the author of The Matilda Effect and The Rise of the Matildas: Inside the Women’s World Cup Campaign, and co-author of Never Say Die:...

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Non-fictionThe desert of the real is now where most teens search for answers to life’s big questions: what is love? Who am I? What is truth? The images of reality we create hold messages about reality. Copies of copies of copies though they may be, they nonetheless have a material effect on our children’s thoughts, behaviours, opinions. Consumerism. Communism. Sexism. Cancelism. Nationalism. Anarchism. Stoicism. Humanism. Ideas about what we should live like, look like and love like, what it means to be a man or a woman, what it means to be an individual or part of a community, are all displayed on a screen in their pockets. The influence is profound, but not necessarily sinister if they are taught to interrogate what they consume.

A freer state of being

Non-fictionToday, we live in a time in which self-worth and value are often signified by a numerical figure – how many followers we have, how many likes we receive, what level of traction our posts incite. We live in a time in which this numerical figure equates to social capital, with digital ‘celebrities’ gaining varying levels of access to places and perks on the basis of their following. We live in a time in which the aesthetics and metrics of this burgeoning digital realm pervade and influence not only the way we live our lives but what we perceive to be reality. We understand ourselves and the world around us through the cultural codes, signs and symbols we consume. We depend upon and wield such cultural codes, signs and symbols to inhabit narratives in which we wish to belong, fashioning them like an armour that tells the world who we are. Appearances are everything.

Less than human

Non-fictionWhat elevates Miku and makes her significant in our cultural landscape is her accessibility. Unlike traditional celebrities, who, even if they want to be accessible to their fans, only have so much time and can’t be perpetually available, Miku is software that anyone can buy and use. It only costs $200 and doesn’t require particularly advanced technical skills. Most of the people who produce Miku music are self-taught. One of the enduringly popular things about the concerts is that everything you see essentially comes from fans – the music, costuming and dance routines are all drawn from the expansive ‘Miku community’, where the lines between amateur and professional are deliberately blurred by everyone involved. You’re as likely to hear a song produced through a record label as you are one that was popularised by YouTube.