A tale of two cultures

Featured in

  • Published 20090303
  • ISBN: 9780733323942
  • Extent: 256 pp
  • Paperback (234 x 153mm)

UNDERSTANDING OF ART can no longer be limited – as it often appears to be in the popular imagination – to something in a frame on a wall, or a piece of sculpture. Contemporary artists offer vaster, more engaged and more venturous resources than this. As part of its mission to address the stereotypes that exist about contemporary art and its audience – particularly the notion that contemporary art is elitist – the Museum of Contemporary Art in Sydney (MCA) has considered very seriously the problem of how to engage with new audiences and identified improving connections with Western Sydney as an important priority.

In 2000, the museum formed a partnership with Blacktown Festival, running buses to the Sydney Biennale for local people. As a result, the Mayor of Blacktown became a strong advocate for the MCA. In turn, the museum supported the establishment of Blacktown’s contemporary gallery, which continues to flourish. Access to the MCA became free in 2000 and a major press campaign encouraged people who had never been to a contemporary gallery before to come. In 2001, 38 per cent of those who came were first-time visitors. In 2007, the MCA was named the city’s favourite museum in a survey conducted by the Sydney Chamber of Commerce.

Already a subscriber? Sign in here

If you are an educator or student wishing to access content for study purposes please contact us at griffithreview@griffith.edu.au

Share article

About the author

Elizabeth Ann Macgregor

Scottish born Elizabeth Ann Macgregor has had a career as colourful as her famous wardrobe, beginning as Curator/Driver of the Scottish Arts Council's Travelling...

More from this edition

Notes from the feral edge

ReportageSUNDAY NIGHT ENDED with a feast of dumpstered strawberries, eaten at banquet tables piled high with bark and leaves; music that might have once...

I had written him a letter

EssayIF YOU'RE LOOKING for an example of how a classic literary text can speak to the present, you could hardly do better than Clancy of...

Bee Gees to Boat People

Essay'WHAT IS IT about music education in Queensland?' This question is often asked when Australian music educators gather. Everyone seems to come from Queensland...

Stay up to date with the latest, news, articles and special offers from Griffith Review.