Non-fictionThere was once a simpler time when influencers were mostly known for spurring within their audiences feelings of aspiration: the 1 per cent of fashion bloggers flaunted business-class flights to international fashion weeks while clad in mortgages’ worth of goods. They sold us repositories of taste and performances of modelling, role modelling and role playing by providing templates for mimicry through highly parasocial sales tactics. The aspirational internet seemed straightforward: buy these things and your quality of life will improve. But the commodification of everyday life carried more far-reaching implications.