We are the world

Trumpeting our words

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  • Published 20180206
  • ISBN: 9781925603293
  • Extent: 264pp
  • Paperback (234 x 153mm), eBook

THERE COMES A stage in life when one sometimes forgets to celebrate the passing years; truth be told, it’s hard enough just to keep up with them, they pass so quickly. Recently, a long-time friend knocked on my front door, bearing an early birthday gift: a large round patisserie tin containing a tasty-looking confection topped with blackberries and icing. Delicious as the cake looked, the real present, she told me, was the tin: an antique of sorts, showing its age a little around the edges (like me). About nine inches in diameter, the tin had ‘Côte d’Or’ written in large brown and gold curvy letters, canopied over a stylised drawing in cream, ochre and umber of a side-facing elephant, trunk aloft, palm trees and pyramids in the background.

Further investigation later that day told me that this was the branding of a chocolate-producing Belgian company, founded in 1883 and trading under a pseudo-French translation of the name Gold Coast, the one-time British colony where I was born and which was the source of much of the cocoa used in manufacturing chocolate.

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About the author

Margaret Busby

Margaret Busby is a Ghanaian-born publisher, writer, journalist and editor. She co-founded Allison & Busby, a publishing house based in London, and compiled Daughters...

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