Perfect match

Art and fashion have long been co-conspirators, collaborating commercially and creatively to mutual benefit since the early twentieth century. At first glance, the disciplines appear to be fundamentally opposed. Where fashion has traditionally been seen as fickle, transient and driven by popular culture trends, designed to make itself redundant with each new collection, art is understood to be more thoughtful, intellectual and elitist, in pursuit of longevity – the nobler pursuit, owing to its intellectual and philosophical origins. Fashion embraces reinvention to make itself relevant, responding to consumer demands and the commercial imperative, whereas art, born of an artist’s creativity, has historically been regarded as the higher form, one that does not necessarily depend upon financial gain, nor require money for its creation.

Of course, these are outmoded, romantic notions – absolutes. Art is a commodity like any other, bought and sold as an investment. Art and fashion are economic systems with a great deal in common: both exist because they can, not because they serve a practical purpose.