Non-fictionSocial media has made available to us whole new audiences and vectors for class and lifestyle performance. Where previously your political commitments or what books you were reading might have been topics of conversation with close friends at the pub, now they can be projected to hundreds or thousands of followers. Eating at a restaurant is another example; a previously private and intimately social act can now be a place to be seen, not by the people you’re dining with, or even the other patrons, but by everybody who follows you.